2025 volume 18 issue 3

The Art of the Hunt: Thriving in the Search for Your Next IR Role

Let’s be honest: job hunting can feel like navigating a maze – especially when the rules keep changing. For today’s investor relations officer, the process isn’t just about being qualified. It’s about knowing exactly what you’re looking for, showing up with purpose, and standing out. In a market shaped by noise, automation and constant transformation, clarity is your sharpest edge.

It’s important to acknowledge that this is a difficult moment. Whether you’ve just been laid off or you’re looking to pivot, hunting for a new position can be daunting. It’s a full-time job. But don’t fall into the trap of applying for as many roles as possible. The art of the hunt is about being intentional. Your next opportunity should match not only your skill set, but also your desired growth objectives, values and energy. That’s why this moment – this in-between space – is about intentionally aligning who you are with where you want to go next.

Clarify Your Vision, Then Align Your Story

Begin by asking yourself: Where do I want to go next in my IR journey? Are you seeking to deepen your experience in a public company setting, expand into ESG strategy, or pivot toward private equity? Define the industries, company sizes, cultures and leadership styles that resonate with you. Be specific: What kind of CEO do you want to support? What stakeholder dynamics energize you? What scale of IR program brings out your best work?

Once you’ve mapped out your future, audit your CV and LinkedIn profile to reflect this direction. These are not static records – they are strategic tools that shape perception and open doors. Use them wisely:

  • Showcase relevant accomplishments: Make sure your resume and LinkedIn highlight achievements that match where you’re headed. For example, want to move into a more strategic IR role? Emphasize your work in cross-functional projects, executive advisory roles, or crisis communications.
  • Write a meaningful LinkedIn headline: Instead of a generic label like 'results-driven professional,' use a phrase that communicates impact and focus, such as 'Investor Relations leader with a track record of shaping narrative through market cycles and executive transition.'
  • Polish your summary with purpose: Your summary should reinforce your direction and voice. Clarify how you create value and where you’re looking to contribute next.
  • Choose a professional, approachable photo: This is the first impression many will get. Make sure it matches the tone of the roles you’re targeting.

When your positioning reflects both your direction and your experience, the right opportunities become easier to recognize and it’s easier for others to recognize you as the right fit.

Optimize for AI Without Losing Yourself

Employers increasingly rely on Applicant Tracking Systems (ATS) and AI-powered screening, making keyword matching and formatting adjustments essential. If your materials don’t align with the job posting, they may never reach human eyes.

To improve your odds:

  • Use exact phrases from job descriptions: If a posting emphasizes ‘executive stakeholder engagement’ or ‘financial modelling,’ these terms should appear prominently in your resume.
  • Avoid tables, graphics and complex layouts: ATS software can struggle to read these elements. Stick to a clean, linear format.
  • Choose standard fonts: Arial, Calibri, and Times New Roman are safe bets.
  • Label sections clearly: Use standard headers like ‘Professional Experience’ and ‘Education’ to guide the parser.

Free tools like Jobscan can help you compare your resume against a job posting to evaluate keyword alignment and formatting compatibility.

ATS tools are now standard in most hiring workflows. It’s estimated that platforms currently filter 70%-75% of resumes before any human sees them. According to The Muse, “Resumes that aren’t formatted for an ATS risk collecting digital dust.” Keyword alignment plays a critical role in getting your resume seen. Yet this automation is only part of the story. Recruiters still screen heavily, and a thoughtful, well-aligned resume is what gets you through both gates.

Focused Search: Selectively Engage Job Boards, Recruiters and Networks

With a clear professional story in hand, explore your options strategically. Job boards, niche industry platforms and recruiters all have value, but only when used intentionally. For example, CIRI's Career Hub or IR Impact's job board are great places to start. If you're looking to shift into a different industry, specialized sites like the CFA Institute’s Career Center or even sector-specific platforms can help you access aligned opportunities.

Be clear about your goals and make sure that recruiters understand your value proposition. A recruiter may have access to roles you won't find online, but this will help only if you’re top of mind and positioned clearly.

Tailor your outreach, prioritizing both precision and presence. A short, intentional note to a hiring manager or peer can often do more than dozens of one-click applications. Research consistently shows that mass submissions are far less effective than targeted, deliberate efforts.

Interview as a Two-Way Assessment

As you move into interviews, remember: this is as much about you doing the interviewing as the other way around. Do your homework – research the company’s financials, leadership team, recent announcements and IR strategy. Study the tone and messaging. Understand who the stakeholders are and the narratives the company is shaping. AI is an excellent tool to leverage in conducting this analysis.

Today’s interview process often includes behavioural or competency-based questions designed to assess how you think and collaborate under pressure. As noted by Harvard Business Review, these methods help employers evaluate not just technical competence, but also how candidates navigate complexity, relationships and values in real-world situations. Think of this as a stakeholder meeting: the company is trying to understand your ability to respond with clarity, self-awareness and professionalism.

Here are a few examples of questions you might encounter:

  • Tell me about a time you had to manage conflicting priorities between the C-suite and investors.
  • Describe a situation where you had to deliver tough feedback – or push back on a senior executive.
  • Can you give an example of how you’ve simplified a complex financial concept for a general audience?

To prepare, Harvard Business Review recommends using the STAR method (Situation, Task, Action, Result) to structure responses clearly and concisely. And don’t be afraid to show emotional intelligence – how you made others feel, how you held your ground, or how you turned a challenge into an opportunity.

Finally, bring your own questions. Thoughtful, targeted questions do more than signal preparation; they give you insight into how the team works and whether the culture is one in which you’ll thrive. You could ask:

  • How does IR collaborate with the C-suite and strategy team?
  • How is performance evaluated, and what made previous IR leaders successful here?
  • What does support for professional growth look like within the team?

Embrace the IR Role’s Evolving Scope

Today’s IR professional wears many hats – storyteller, strategic advisor, and liaison across ESG, capital markets and executive leadership, to name a few. Market volatility and evolving stakeholder expectations make versatility not just valuable, but essential.

Skills to Develop Now

If you’re in transition, this is an ideal time to invest in sharpening your skills. Here are a few capabilities that are increasingly valued in today’s IR landscape:

  • ESG Fluency: Familiarity with ESG reporting frameworks (such as SASB, TCFD and ISSB) and the ability to translate ESG strategy into language that resonates with both investors and internal stakeholders.
  • AI and Data Tools: Understanding how to leverage AI-powered platforms for investor sentiment analysis, earnings call preparation and peer benchmarking can increase your strategic value.
  • Capital Markets Insight: Stay updated on macroeconomic trends, market sentiment and investor behaviour. This helps you shape messaging and anticipate concerns before they arise.
  • Storytelling for Stakeholders: Strong narrative skills remain crucial, especially in communicating complex financials, growth strategy, or transformation in ways that are clear, compelling and credible.
  • Cross-functional Leadership: IR constantly intersects with legal, sustainability, communications, strategy and finance functions. Demonstrating your ability to lead across these roles is key.

If there’s a course, certification, or tool you’ve been meaning to explore, now is the time. It doesn’t need to be formal; reading, mentoring, or project-based learning all count. The goal is to stay curious, agile and informed in a role that keeps evolving.

Conclusion: Search with Purpose, Lead with Integrity

Approach your search with the same strategic discipline you bring to your work: know your value, refine your message, and stay attuned to what fits. Whether you’re seeking stability, growth, or reinvention, this process is more than a checklist – it’s a calibration.

Every resume you update, every recruiter call you take, every interview you prepare for is a reflection of how you’re positioning yourself to meet the future. By approaching your search with self-awareness and precision, you give yourself the best chance of finding a role that energizes you and expands your horizons, not just one that fills a gap.

Lead with intention. Choose with integrity. And trust that the people who can offer the right opportunity will recognize the value you’re ready to deliver. Best of luck with the hunt!

More About IR focus