2014 volume 24 issue 6

When Meghan Brown became Director of Investor Relations at Endeavour Silver Corp. on March 1, 2013, she never dreamt that her first major project would be slashing the IR budget 40% after gold and silver prices suddenly tanked. She reached this ambitious goal by making some dramatic cuts to advertising and to paid roadshow tours, but then faced another 20% cut the next year. | Read Article |

Budgets! We All Have Budgets

INVESTMENT COMMUNITY PERSPECTIVE

A growing trend we have all noticed is that many companies are looking to do more with less. Notably, as companies cut back, the work is still getting done. Some attribute this to greater efficiency. Those left to do the work ascribe the result to longer hours and more responsibility. Of course, we all have our breaking points, and efficiency gains can reach a point where all the fat in the system has been trimmed, with only muscle and bone remaining to cut – resulting in a fall in productivity. Cutting costs can be a bit of a balancing act. | Read Article |

Unlocking the Value of Social Investment

FINANCIAL REPORTING & IR

Companies around the world and their charitable foundations invest billions each year in social programs that aim to address some of the world’s biggest challenges, from poverty and lack of access to healthcare or education, to natural disasters, climate change and much more. The benefit of social investments to society is significant. But who benefits from these investments and by how much? Do companies, and their shareholders, fully understand the impact of their investments? These are questions investors are considering in their investment decisions. | Read Article |

While growing up I was never short of things to say, and my mother would often have to remind me of what she called the 50/50 rule. At our house this meant that in a conversation you should only be talking 50% of the time and listening the other 50% of the time. Today I can see the far-reaching wisdom of this rule. For a company that, like mine, is active in social media, the ability to listen is just as important, if not more so, than speaking. Given an endless number of blogs, websites and social media users, finding an efficient way to monitor what is being said about a company is no small challenge. In this article, I will look at what social media monitoring is, how to use it and how to choose the best platform. | Read Article |

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